Recently, a long-time friend, coach and colleague asked me for my recommendations on how she can become a super social media guru. She’s a nonprofit consultant with vast expertise and wants to grow her skills and experience to continue to be the great resource she already is to her clients.
I officially launched myself into the process of learning and experiencing everything I could about social media, so I could figure out how to leverage it for Exhale’s mission in July 2008. Yep, pretty recently. Nope, not on the leading edge of the technology movement.
As an Executive Director making choices about social media for a nonprofit organization, a few people, books and tools have been really instrumental in helping me narrow down what’s most important and opening my mind to what’s possible.
Here is what I suggest to anyone in the nonprofit field that wants to learn more:
- Sign up on Twitter and start following 100 people that are doing something you find interesting, like talking about racial justice, or debating Obama, or tracking the Oil Spill. Use the “search” function on twitter to find out who is talking (tweeting, I’m sorry). See how people are using it. Find out who is talking to each other.
- Check out Deanna Zandt’s blog and buy her book, “Share This! How You Will Change the World with Social Networking.” Follow her on Twitter. Invite her to speak to your organization. Now!
- Join NTEN and attend a webinar or two.
- Buy an iphone (assuming you haven’t already).